Here at BRANDTHINK, we require all our creative staff who are on the track to become Art Directors to read this book: How to Art Direct
It’s a great book for those who have no experience with art direction and serves as a first read for many other books on the market. We require our team to read it to have foundation and basis. Bearing in mind that this book is written in 1991, there’s a lot of updating. But you can’t go wrong with basics.
Why read a book about something, you ask? That’s because to survive at our agency, you got to grow to become a leader and “Leaders are readers”.
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Filed under: 1. Getting Started, 3. Going Up
