Action speaks louder than words

Finally, you’ve landed a job!

Everything went well in the interview. The agency was impressed with your past experience, your credentials and your background. But is that the end?

Those who are successful at agencies are quick to learn that the interview is just the first impression. The starting point that got you through the door. But how to stay there, survive and even thrive at agencies will depend less on what you have done in the past or what you say and more to what you do.

Because of this, you must always remember that it is not enough to want to do this and that, or talk about growing and improving or wax lyrical about “when I get promoted”. Action matters.

If you want to be the top dog, you need to act like the top dog. You need to get results. You need to prove your worth and get beyond the first impression and build lasting impressions.

Talk will get you only so far, and talk without the backing of action is just talk.

In the words of Master Yoda “It’s do, or do not.”

Filed under: 2. The First Years, 3. Going Up

Required Reading for Art Directors

Here at BRANDTHINK, we require all our creative staff who are on the track to become Art Directors to read this book: How to Art Direct

It’s a great book for those who have no experience with art direction and serves as a first read for many other books on the market. We require our team to read it to have foundation and basis. Bearing in mind that this book is written in 1991, there’s a lot of updating. But you can’t go wrong with basics.

Why read a book about something, you ask? That’s because to survive at our agency, you got to grow to become a leader and “Leaders are readers”.

Filed under: 1. Getting Started, 3. Going Up